The Benefit BrowBar at Ulta Beauty is the place to go for babes in-the-know. Our licensed aestheticians are experts in the art of eyebrow shaping, and they tame to please! We offer a wide range of signature services to help keep you hair-free and carefree from the brows down.
Located In: Ulta Beauty
Appointments: ulta.com
Hours
| Monday (Washington’s Birthday) | 11 AM–8 PM Hours might differ |
| Tuesday | 11 AM–8 PM |
| Wednesday | 11 AM–8 PM |
| Thursday | 11 AM–8 PM |
| Friday | 11 AM–10 PM |
| Saturday | 11 AM–10 PM |
| Sunday | 11 AM–8 PM |
Services
… View moreAddress and Contact Information
Address: 1 American Dream Wy C339, East Rutherford, NJ 07073
Phone: (551) 213-5248
Website: https://www.ulta.com/stores?y_source=1_MTk5MjEwMDQtNzE1LWxvY2F0aW9uLndlYnNpdGU%3D
Photo Gallery
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Book your boutique appointment online to look divine! To book a service at a Benefit Boutique click here. To book at service at a Macy’s BrowBar click here.
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Reviews
Karina Martinez
I went to the Ulta at Dream America Mall in New Jersey. It was my first time at the benefit brow bar and all | have to say is that Yajaira was Amazing !!!She was so attentive, explained everything thoroughly to me, and even show me how to apply the Gimme Brow product. I recommend you to go visit her she’s the best.
… moreKayla González
I visited American Dream today & got my brows done by Yajaira. I have to say she was AMAZING, super kind, lively and professional. She truly has angel hands because she trimmed, filled, tweezed and waxed my eyebrows and I didn’t feel a thing. I usually tear up and leave super red but not today. Her work area was also very clean which is an important thing for me. Needless to say I loved my eyebrows, they look perfect. 10/10 Would recommend and I will definitely be coming back.
… morekaren diaz
My sisters and I have always gotten our eyebrows done in multiple different places because we’ve never been completely satisfied with the service. We decided to try the benefit brow bar and WE’RE DEFINITELY COMING BACK to YAJAIRA. She did such and amazing job. She genuinely listens to your needs and explains the whole process. Thank you Yajaira!!
… moreBryanna Dias
I went to this location today after work to get my eyebrows done. It was my first time at the benefit brow bar and all I have to say is that Yajaira was AMAZING. I wish I could be friends with her. She was so attentive, explained everything thoroughly to me, and a beautiful person inside and out. I will definitely be coming back to her !
… moreRina R
I went to American Dream with my mother for a cute mother- daughter date. We decided it will be nice to do our eyebrows. Yajaira was very sweet and very attentive to us. In the beginning, she apologized because she was waiting for wax strips to come, but she offered to clean up and tweeze our eyebrows. My mother and I decided to make an appointment with her instead for another day. Right when we were about to leave, the wax strips came to the store and Yajaira came to us to tell us and ask if we would like to wax our eyebrows today. Our eyebrows came out GORGEOUS and she was very fun and easy to talk to. Can’t wait for our next appointment!
… moreTonie Chase
Yajaira is super friendly and professional; she walks you through every step so you know what she’s applying to your face. I didnt experience any breakout from the wax and barely any redness. If you’re clear about the shape you want, she will try to execute & make sure it’s even by using brow mapping techniques. This was my first time but I’d go again & recommend you try also ✨
… moreJeanine Fernandes
I got my eyebrows done for the first time at ulta. I am extremely picky with who touches my eyebrows and I needed my eyebrows done for an event; so i decided to give it a try. GURLLL Let me tell you , Yajaira was my brow specialist. I have never seen someone so attentive to their clients, she listens to what you want and how you like your eyebrows to be. She will give her professional opinion meanwhile explaining every step and reassuring you before she starts showing you with the mirror..Yajaira knows what she is talking about. She has the softest touch, will make you feel comfortable, and you will absolutely LOVE your finished results, because i DID! I will absolutely come back to HER and you haven’t booked your appointment yet , please do. SHES GREAT! You will not regret it !
… moreNoel Negron
Yajaira was amazing! It was my first time getting my eyebrows waxed and she made me feel extremely comfortable for my first time. She broke down everything she was going to do and why she was doing it. Definitely coming back! Waxing
… moreJanelle Perez
My first time at the BeneBar and Yajaira was my BeneBabe today. I am soooo happy to be ringing in the new year with fresh brows! She took really good care of me, made me feel at home, and took her time which I love the most. She checked in every couple minutes to see if i liked her work. She’s amazing, 1000% recommend booking with Yajaira!
… moreAllison Kelton
I went gift shopping at this Ulta and Yajaira was excellent! She helped me pick the right colors and makeup type for the person I was buying for, in the end giving me the last of a limited edition palette. I think it’s perfect and was so grateful for her help!
… more