sara jane diaz
What a gem of clean beauty goodness! Beauty Heros is a fantastic place to discover so many amazing products in a playful space! The staff is warm, welcoming and informed. Their brow artist is incredible and they even have a holistic esthetician on site. Well worth the drive to downtown Novato!
… moreNicol Brescia
I love Beauty Heros! They have so many clean beauty products and a great selection of brands. The store is chic and the staff is really really friendly.
… moreMelisa Kratky
Beauty Heroes Novato has become my ride or die store for all my beauty needs. They have everything form skincare, makeup, body, hair and much much more. Plus my facials at Beauty Heroes are so relaxing and amazing. The staff is so knowledgeable and approachable! Thanks Beauty Heroes!
… moreValerie Goffin
Beauty Heroes is top notch all around.
… moreCarol Johnson
The facial I received at Beauty Heroes was the best facial of my life. the difference was immediate and lasting. I’ve had lots of facials, but never one that dramatically improved my skin like this one. I’m def going back. And the body oil I purchased has also transformed my skin. The brand is Osea. Go to Beauty Heroes and ditch the bad stuff we slather on.
… moreStephanie DiPisa
I had a 75 minute facial with Jennifer and it was AMAZING. Not only did she take care to address my skin’s needs, she customized treatments and a series of massages to help reduce puffiness and brighten my skin from jet lag. I left truly glowing and can’t wait to visit Jen again soon!
… moreNicole Hsueh
My ultimate beauty destination…..I happened by here when stopping for a quick snack on my way home to San Francisco one day and could not believe my luck in finding Beauty Heroes. They have an incredible array of skincare, makeup and wellness and everything in the store is absolutely clean and safe to use, without any harmful chemicals that are found in so many products today. I even picked up a lipgloss for my 8 year old!!!! I’ll be visiting here from San Francisco – it’s a destination in itself.
… moreAnne Fuchs-Chesney
Been back several times since my first review now seeing Jennifer. The facial is personalized and the environment feels personal (in a good way of course). Love Jennifer’s work and the atmosphere she creates, & love the vibe of the shop, the products and the whole aura of the place. Highly recommend. updated 12-21-22 – Still feel the same way.
… moreMelissa McArdle
Enjoyed a very relaxing and refreshing Beauty Heroes facial, and Emily’s gentle, graceful touch was just what I needed after a long year of no facials. The room was serene and peaceful with the added bonus of carefully curated skin products that smelled amazing and also left my face with a beautiful clean glow. From the moment I arrived at Beauty Heroes, I was taken care of and made to feel as a very special guest which is how I noted each person was treated who enters the door. I’ll definitely be back for more facials, and I will continue to use the incredible products offered in the store and online. Beauty Heroes is an authentic company that I will happily sing their praises to everyone I know.
… morebreanna brown
If you like skincare and beauty products, especially “clean” beauty, sustainable products, responsible companies, and just all around awesome products, look no further than Beauty Heroes! They have such an amazing selection, and they’re member program is an insane deal! They also have an esthetician, Emily, who I saw for the first time recently. She is really sweet, knowledgeable, caring and down to earth. I really don’t like pretentious spas, and Beauty Heroes is not that! They have such a comfortable, cute, treatment room, and low key vibe. Emily gave me such a relaxing facial, and absolutely glowing skin! I can’t wait to go back!
… more