Hours
| Thursday | 9 AM–6 PM |
| Friday | 9 AM–6 PM |
| Saturday | 9 AM–6 PM |
| Sunday | Closed |
| Monday | Closed |
| Tuesday | 9 AM–6 PM |
| Wednesday | 9 AM–6 PM |
Address and Contact Information
Address: 1825 E Main St #6961, Richmond, VA 23223
Phone: (804) 780-2931
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The Soft Parade. 204 likes · 1 talking about this · 104 were here. Hair Salon.
The Soft Parade, 1825 E Main St, Richmond, VA, Hair Salons
Get directions, reviews and information for The Soft Parade in Richmond, VA. You can also find other Hair Salons on MapQuest.
Soft Parade, 1825 E Main St, Richmond, VA, Hair Salons
Get directions, reviews and information for Soft Parade in Richmond, VA. You can also find other Hair Salons on MapQuest.
Reviews
Erin Sullivan
Claire was wonderful! I was looking for a locally-owned salon when I moved to Richmond last month, and this place had great ratings and was across the street from me. And it didn’t disappoint! Claire really knows her craft well, and was just an overall joy to talk to. This salon is family owned and has been in this neighborhood for many years, and I hope they’re here for many years to come. Also – my hair looks and feels fantastic! She didn’t use harsh chemicals on it like you’d find they use at other large salon chains. She knows what to use on different types of hair – because no hair is the same! I definitely trust them with my hair and would highly recommend them for anyone to go to if you haven’t already! SUPPORT THIS LOCAL BUSINESS!
… moreJulie Boz
My office just moved downtown, and I was looking for a close, convenient and highly rated new salon. I just picked this place from the reviews, and made my appointment. It was a late (for them) on Friday, and unfortunately I was running late. They called me, confirmed I was on the way, and were very gracious and accommodating. THese ladies are so sweet and awesome. Lolly spent so much time talking with me to get to know what I wanted, and then a really long time precisely cutting my hair, which put them late-with no comments or complaints, only great conversation and some hot tea by Chris(I think was her name ?). She did a great job, and I can highly recommend them!! This is my new place for sure. Wonderful people.
… moreSmells Like Cat
This is a long overdue review, I should have written it years ago.
… moreMary Proietti
Just walked in for my fiance to get a long overdue haircut and ended up having the absolute best time with the owner, who not only gave him a superb cut but was a true pleasure to talk to! The most pleasant rainy afternoon spent in a salon, by far. Can’t wait to come back!!
… moreL. Meg Viar
My husband and I both went to Soft Parade for the first time this summer and can’t recommend them highly enough. Best haircut I’ve ever had, fun interior, and friendly staff. They were able to get me in within an hour after a scheduling error at another nearby salon.
… moreDeadWinterMoon
Always incredible. Best haircut money can buy.
… morewilliam tweedy
This place is simply the best! Lolly, Jude and Claire are so wonderful with every person they help. Each of them are caring and each are an artist in their own right. I have been coming here for over 20 years and the quality is just fantastic!
… moreRachel Broughman
I’ve known Lolly for more than 30 years and no one makes me look more fabulous than she does. She pays special attention to how my hair grows and always has the perfect cut for my hair type. I’d walk miles for Lolly’s smiles (and expertise)!!!
… morethed t
Lily, Jude, Jude & Claire are simply the best! Very friendly and capable hair stylists and staff! Love my haircut every time.
… moreSheri Cox
Great stylists with an urban vibe. Both Lolly and Jude do amazing cuts and color! It’s always a good idea to call ahead. Found them in 2004 and haven’t been anywhere else since!
… more