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Established in 2018. South Bay’s best kept secret- a private, inclusive lash and brow studio in the heart of Hermosa Beach. Founded by licensed esthetician Jenna Alvarez in 2018, What The Fluff focuses on individually tailored client experiences that guarantee the preservation of natural lash and brow health. The vision is to create an environment everyone feels welcome in. A safe haven where clients have the opportunity to build lasting relationships with their artist, and concluding each experience with results they feel confidant and comfortable in. – Founder, Jenna Alvarez
Located In: Hermosa Pavilion
Hours
| Friday | 11 AM–5 PM |
| Saturday | Closed |
| Sunday | Closed |
| Monday | 12–7 PM |
| Tuesday | 11 AM–7 PM |
| Wednesday | 11 AM–7 PM |
| Thursday | 11 AM–7 PM |
Services
… View moreAddress and Contact Information
Address: 1601 CA-1 280, suite 25, Hermosa Beach, CA 90254
Phone: (323) 527-3563
Photo Gallery
Last Updates
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Reviews
Katie Jane Kantar (Amanek)
I’ve been seeing Jenna at What the Fluff for almost 2 years now. I would never want to trust my brows and lashes to anyone else! She’s a fantastic and truly skilled artist, who does impeccable work. My lashes LAST. My brows always look perfect. I don’t even wear eye makeup anymore because I have a ready-to-go look all the time thanks to her services. My appointments are always on time, fun, relaxing, and I leave feeling pampered and looking amazing. Jenna is personable, friendly, fun, and a down to earth gem. Highly recommend her to anyone looking for quality eyelash extensions and beautiful brows!
… moreLindsay Reichert
Jenna is an amazing South Bay gem who kills it at lashes and brows. I’ve always bounced around for lack of finding good consistent service at the natural look I prefer and now can book confidently knowing I’ll get the look I want! She sets you up for the long term too with good after care products and steps. I was looking amazing on my wedding day thanks to her! Love the service every time!
… moreSara Eigsti
I could not speak higher of Jenna! She took over my lash extensions when I first moved to California. She kept them full but still looking natural, which is so hard to find in someone. When someone else messed my lashes up (I had to do a last minute fill elsewhere), she helped me fully remove them and got me started on a full regimen to get my lashes healthy again. She now does my lash lifts and tints and with her help, people still think I have lash extensions with my natural lashes! On top of being amazing at her craft, she is an awesome human being who is genuine and truly cares about people. Thank you Jenna, this woman is a life changer!
… moreCorey Marshall
Jenna does the best lash extensions — super natural, long lasting & she keeps up your lash health in the process. I’ve also gotten a lash lift with her, which I loved as well. Plus she’s an awesome human! If I could give her 10 stars I would!
… moreGayla Gabriel
Jen is amazing! She is extremely meticulous in the application of new lashes! I love the freedom of not needing to put on mascara everyday and people commenting on how beautiful my lashes are without even realizing they are actually extensions!
… morewtfwthdude 7
Jenna has the cutest studio and the cutest doggie! She is amazing at what she does. She understands the assignment. I couldn’t recommend her enough! Brow lamination
… moreJuana Mora
Positive: Cleanliness, Professionalism, Punctuality, Quality, ValueI can’t say enough good things about Jenna. Not only is she AMAZING at her work, but she is a genuinely kind person. Without exception, I walk out of every lash extension appointment absolutely in awe of my long lashes and happy that I’ve spent an hour in good company and conversation.Service: Eyelash extensions
I can’t say enough good things about Jenna. Not only is she AMAZING at her work, but she is a genuinely kind person. Without exception, I walk out of every lash extension appointment absolutely in awe of my long lashes and happy that I’ve spent an hour in good company and conversation. Eyelash extensions
Rosanna Siracusa
Positive: Cleanliness, Professionalism, PunctualityJenna is the most thoughtful, kind, and talented lash artist out there. She’s very professional and is really passionate about her craft. When it comes to lashesevery service is tailored specifically for your eyes while insuring the integrity of your natural lashes. Her space is clean, so welcoming and inclusive. I love her and will recommend her to everyone.Jenna is the most thoughtful, kind, and talented lash artist out there. She’s very professional and is really passionate about her craft. When it comes to lashes …More
Jenna is the most thoughtful, kind, and talented lash artist out there. She’s very professional and is really passionate about her craft. When it comes to lashes
Shari Palermo
Jenna has been doing my lashes for nearly a year now. I was a bit nervous the first time because I have sensitive eyes. Jenna is very knowledgeable. She listened to all my concerns and answered all my questions. Jenna’s shop is beautiful, clean and comfortable. I strongly recommend Jenna for your lash and brow needs!
… moreHayley Perkins
Positive: Cleanliness, Professionalism, Punctuality, Quality, ValueJenna is an absolute bright light in this industry. Not only is her work impeccable, she is such a joy to be around. I see Jenna for her keratin lash lift and my lashes look amazing. It looks like I am wearing mascara all the time and it has cut my makeup routine down to about 5 min. Rebooking with Jenna is a no-brainer. She will become your new best friend.Jenna is an absolute bright light in this industry. Not only is her work impeccable, she is such a joy to be around. I see Jenna for her keratin lash lift and my lashes look amazing. It looks like I am wearing mascara all the time and it …More
Jenna is an absolute bright light in this industry. Not only is her work impeccable, she is such a joy to be around. I see Jenna for her keratin lash lift and my lashes look amazing. It looks like I am wearing mascara all the time and it has cut my makeup routine down to about 5 min. Rebooking with Jenna is a no-brainer. She will become your new best friend.